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The Aashirvaad company is a popular Indian brand that produces various food products, with particular emphasis on flours, groats and cereal products. It is part of the larger ITC Limited concern, which operates in various industries, such as food, tobacco, hospitality and others.

Aashirvaad is known for producing high-quality wheat flour, both white and wholemeal. Their products are widely available in India and abroad and the company is highly appreciated by customers for the quality and reliability of its products.

Aashirvaad places great emphasis on using traditional production methods, and their flours are made from the highest quality wheat grains, carefully processed to preserve their nutritional values. Aashirvaad wholemeal wheat flour is highly appreciated by people looking for healthier alternatives to white flour.

In addition to flour, Aashirvaad also offers other cereal products such as groats, breakfast cereals, spelled cereal products, as well as ready-made mixes for preparing various dishes. The company also places great emphasis on innovation and product development that meets the expectations of today's consumers striving for a healthy lifestyle.

Aashirvaad is known as a brand that cares about the quality of its products, food safety and environmental protection. The company also conducts social activities and initiatives related to sustainable agriculture.