Ching's Secret is a prominent cuisine brand in India and worldwide that specialises in oriental-flavored spices and sauces. Ajaya Gupta created the brand in 1996, launching a variety of flavours inspired by Chinese cuisine. Ching's Secret has a diverse product line that includes sauces, condiments, quick dishes and snacks. Because of their distinct flavours and ease of preparation, the brand's products are quite popular. The company focuses on product innovation and quality, offering authentic flavours paired with the convenience of cooking.